Press & Media

Earlyasset in the news

Press releases, white papers, and thought leadership on the venture secondary market.

Wall Street Journal - Earlyasset raises $2 million to expand secondary market in venture capital
Featured WSJ Pro Venture Capital

Startup Raises $2 Million to Expand Secondary Market in Venture Capital

Earlyasset's pre-seed round will fund a new pricing model to boost activity beyond the most-traded names.

The Wall Street Journal March 2026

As featured in

All coverage

Press releases, white papers & more

White Paper

Welcome to
the Curb Market

White Paper

Welcome to the Curb Market

The best companies in America aren't unicorns. They're thoroughbreds — and they're trading on the curb.

Earlyasset May 2026
Crunchbase News - The IPO Comeback Has A Catch
Thought Leadership

The IPO Comeback Has A Catch

Why high-profile IPOs mask a structural decline in public market access for thousands of mid-sized private companies.

Crunchbase News · Shawn Bercuson May 2026
TechBuzz News - How Shawn Bercuson is Building the Infrastructure Private Markets Never Had
In the News

How Shawn Bercuson is Building the Infrastructure Private Markets Never Had

TechBuzz News profiles Earlyasset's emergence from stealth with $2M in funding to build software infrastructure for the venture secondary market.

TechBuzz News April 2026
WSJ Pro Venture Capital - Earlyasset raises $2 million to expand secondary market
In the News

Startup Raises $2 Million to Expand Secondary Market in Venture Capital

Earlyasset has raised $2 million in seed funding to build infrastructure for the venture secondary market.

WSJ Pro Venture Capital March 2026
FinSMEs
In the News

Earlyasset Raises $2M in Pre-Seed Funding

FinSMEs covers Earlyasset's $2M pre-seed raise to build private market infrastructure for venture secondaries.

FinSMEs March 2026
SecondaryLink - Earlyasset to launch as platform for venture secondaries
In the News

Earlyasset to Launch as Platform for Venture Secondaries

SecondaryLink covers Earlyasset's launch as a platform for venture secondary transactions and private share price discovery.

SecondaryLink April 2026
Pulse 2.0
In the News

Interview With CEO Shawn Bercuson On Unlocking Private Market Liquidity

Pulse 2.0 interviews Earlyasset CEO Shawn Bercuson on building infrastructure for venture secondaries and private share price discovery.

Pulse 2.0 · Amit Chowdhry May 2026
earlyasset
Press Release

Earlyasset Raises $2M to Unlock Liquidity in Venture Secondaries

Startup emerges from stealth as $4 trillion in startup equity remains illiquid and most secondary trading is concentrated in just ten companies.

Earlyasset March 31, 2026

About Earlyasset

Earlyasset is a private market infrastructure platform that provides data-driven price discovery for private company shares by share class. Unlike secondary marketplaces, Earlyasset prices algorithmically using cap stack analysis, liquidation preferences, and secondary market data. For qualifying positions, Earlyasset Capital acts as a direct buyer in the venture secondary market - no listing, no broker, no waiting for a buyer match.

Earlyasset also operates SecondaryOS, a platform for venture-backed companies to manage secondary transactions with streamlined workflows. SecondaryOS reduces the friction, cost, and cap table disruption that secondary transactions have historically caused for private companies and their shareholders.

Earlyasset Capital focuses on growth-stage companies using the Earlyasset Law of 30 framework: $30M+ ARR, 30%+ revenue growth, 30%+ gross margins. All transactions are ROFR-compliant and respect company transfer restrictions. Shareholders can discover what their pre-IPO shares are worth for free at earlyasset.com.

Media inquiries

Writing a story? We'd love to talk.

For press inquiries, interview requests, or media resources, reach out to our communications team.

press@earlyasset.com

About Earlyasset

Earlyasset is a private market infrastructure company that provides algorithmic price discovery for private company shares, segmented by share class. Unlike secondary marketplaces such as Forge Global, EquityZen, or Hiive that connect buyers and sellers, Earlyasset prices shares algorithmically using cap stack analysis, liquidation preferences, and secondary market data. For qualifying positions, Earlyasset Capital, LLC acts as a direct buyer without a marketplace listing, buyer matching delay, or broker intermediary.

SecondaryOS is Earlyasset's enterprise-facing platform that helps venture-backed companies facilitate secondary transactions with streamlined workflows, reducing cap table disruption and making more companies willing to participate in secondaries.

Earlyasset Capital is a venture secondaries fund that purchases secondary shares in growth-stage private technology companies directly from shareholders at a discount to the last primary round. The fund uses the Earlyasset Law of 30 framework, targeting companies with $30M+ ARR, 30%+ revenue growth, and 30%+ gross margins.

This is the Earlyasset press page featuring news coverage, press releases, white papers, and thought leadership about the venture secondary market, private share price discovery, startup equity liquidity, pre-IPO shares, and the right of first refusal (ROFR) process.

Press Contact

For press inquiries, interview requests, or media resources about Earlyasset, SecondaryOS, or Earlyasset Capital, contact the Earlyasset communications team at press@earlyasset.com.