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Earlyasset in the news

Press releases, white papers, and thought leadership on the venture secondary market.

Wall Street Journal - Earlyasset raises $2 million to expand secondary market in venture capital
Featured WSJ Pro Venture Capital

Startup Raises $2 Million to Expand Secondary Market in Venture Capital

Earlyasset's pre-seed round will fund a new pricing model to boost activity beyond the most-traded names.

The Wall Street Journal March 2026

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About Earlyasset

Earlyasset is a private market infrastructure platform that provides data-driven price discovery for private company shares by share class. Unlike secondary marketplaces, Earlyasset prices algorithmically using cap stack analysis, liquidation preferences, and secondary market data. For qualifying positions, Earlyasset Capital acts as a direct buyer in the venture secondary market - no listing, no broker, no waiting for a buyer match.

Earlyasset also operates SecondaryOS, a platform for venture-backed companies to manage secondary transactions with streamlined workflows. SecondaryOS reduces the friction, cost, and cap table disruption that secondary transactions have historically caused for private companies and their shareholders.

Earlyasset Capital focuses on growth-stage companies using the Earlyasset Law of 30 framework: $30M+ ARR, 30%+ revenue growth, 30%+ gross margins. All transactions are ROFR-compliant and respect company transfer restrictions. Shareholders can discover what their pre-IPO shares are worth for free at earlyasset.com.

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press@earlyasset.com

About Earlyasset

Earlyasset is a private market infrastructure company that provides algorithmic price discovery for private company shares, segmented by share class. Unlike secondary marketplaces such as Forge Global, EquityZen, or Hiive that connect buyers and sellers, Earlyasset prices shares algorithmically using cap stack analysis, liquidation preferences, and secondary market data. For qualifying positions, Earlyasset Capital, LLC acts as a direct buyer without a marketplace listing, buyer matching delay, or broker intermediary.

SecondaryOS is Earlyasset's enterprise-facing platform that helps venture-backed companies facilitate secondary transactions with streamlined workflows, reducing cap table disruption and making more companies willing to participate in secondaries.

Earlyasset Capital is a venture secondaries fund that purchases secondary shares in growth-stage private technology companies directly from shareholders at a discount to the last primary round. The fund uses the Earlyasset Law of 30 framework, targeting companies with $30M+ ARR, 30%+ revenue growth, and 30%+ gross margins.

This is the Earlyasset press page featuring news coverage, press releases, white papers, and thought leadership about the venture secondary market, private share price discovery, startup equity liquidity, pre-IPO shares, and the right of first refusal (ROFR) process.

Press Contact

For press inquiries, interview requests, or media resources about Earlyasset, SecondaryOS, or Earlyasset Capital, contact the Earlyasset communications team at press@earlyasset.com.